Playmaker Acquires Wedge Traffic For $31.2M To Secure First Affiliate Platform Business

Playmaker, a leading digital sports media company, announced its recent acquisition of Wedge Traffic Ltd. in a deal worth $31.2 million. The new deal will see Wedge Traffic become Playmaker's first affiliate platform business. Playmaker has been looking to expand further into iGaming and affiliate industries, especially in the growing US and North American markets. Wedge Traffic will now supply Playmaker with casino and sports betting content. According to the CEO of Wedge Traffic, Dan Kersh, the deal was made easier given Playmaker's "diverse portfolio of brands." Playmaker directly complements Wedge's business model. Wedge also complements Playmaker in key areas of expertise, creating a perfect ecosystem for the two companies.

The Value Of Creating A Winning Culture

Playmaker's diverse portfolio wasn't the only reason Wedge Traffic came aboard. According to Wedge's CEO, Playmaker understands "how to support and accelerate" data-driven marketing, especially in the iGaming sector. Playmaker also appreciates the value of "creating a winning culture," which Wedge Traffic CEO considers the heartbeat of most successful businesses. Wedge already boasts a strong presence in North America and is active in 16 states in the US and Ontario, Canada. The affiliate also has partnerships with 15 online sportsbooks and casinos. Playmaker was impressed by Wedge, which focuses on expanding its affiliate network rather than serving single jurisdictions.

Wedge Founders To Join Senior Leadership At Playmaker

Wedge Traffic Limited founders David Copeland and Dan Kersh will be part of Playmaker's senior leadership team under the terms of the new acquisition. The duo is expected to leverage their experience in iGaming affiliation to help Playmaker grow further into the lucrative vertical. According to the CEO of Playmaker, Jordan Gnat, the company is clear about “creating a center of excellence in affiliate. The CEO is adamant that this is the best way to round up Playmaker as a leading sports media business. Playmaker is committed to meeting the need of its iGaming and sports betting partners, and Wedge Traffic is poised to supercharge this process.